Skip to main content
09 July 2024

BUILA Conference 2024 Perception Matters: Breaking Narratives

Register

About the event

We are pleased to announce that registration for the highly anticipated BUILA Annual Conference is open. Our flagship event will take place at the Vox Conference Centre, Birmingham NEC on 9-11 July, with a very special Conference Gala Dinner on Wednesday 10 July.

We will explore the most vital issues impacting the UK international student recruitment sector, with a focus on perception and reputation. Topics will explore how UK HEIs can remain resilient despite political uncertainty and negative narratives, and shine a spotlight on the strategies that institutions can employ to not only withstand external pressures but also thrive amid adversity.

Topics include: 

  • UK brand perception matters: How do we change the narrative?
  • How are our competitors' approaches to internationalisation & recruitment being impacted by political uncertainty? What can we learn from them?
  • In house expertise or outsourced know-how: How do we optimise conversion whilst ensuring the best possible student experience?
  • Do students want what we think they want? Engaging with the next generation of international students
  • Which are the new international study destinations eroding the UK’s global share?
  • Controlling the narrative: How can we use Public Affairs to shape the image and reputation of our universities?
  • How do we integrate employability opportunities and outcomes into recruitment and marketing activity?
  • UK Agent Quality Framework: What's next?
  • Latest trends and opportunities in TNE

     

With over 30 sessions, 3 training workshops, 2 drinks receptions, the gala dinner and some great extra surprises, we are thrilled to be welcoming you alongside experts and speakers from right across the world to discuss, share and analyse the issues you have raised.

As a commitment to ensuring accessibility for our members in these challenging times, we are holding the Early Bird prices at the same rate as 2023

Close to Birmingham International Airport and its train station, our venue overlooks the delightful Pendigo Lake, and is easily reached from across the UK.

This Conference is suitable for:

  • International Recruitment Directors
  • International Marketing Directors
  • Recruitment Managers
  • Partnership Officers
  • International Partnership Directors
  • Regional Managers
  • Senior International Officers
  • International Officers

Schedule at a Glance

  • 09:00 - 10:00 - Registration
  • 10:30 - 12:30 - Experienced Professionals: International Recruitment 102* Training
  • 10:30 – 12:30 - New to the Sector: International Recruitment 101 Training
  • 10:30 – 12:30 - Directors' Forum
  • 12:30 – 13:30 - Lunch
  • 13:30 – 16:30 - Directors' Forum
  • 13:30 – 15:30 - New to the Sector: International Recruitment 101 Training
  • 13:30 – 15:30 - Experienced Professionals: International Recruitment 102*
  • 15:30 – 16:30 - Activity for 101 and 102 Training Groups
  • 16:30 – 18:00 - BUILA Welcome Drinks Reception
  • 07:15 – 07:45 - Morning Activity
  • 08:00 – 09:00 - Registration
  • 09:15 – 10:30 - Welcome Plenary
  • 10:30– 10:50 - Morning Break
  • 10:50 – 11:50 - Break Out Sessions
  • 12:00 – 13:00 - Break Out Sessions
  • 13:00 – 14:00 - Lunch
  • 14:00 – 15:00 - Plenary
  • 15:00 – 15:20 - Afternoon Break
  • 15:20 – 16:20 - Break Out Sessions
  • 16:20 – 17:30 - Networking
  • 17:45 - Coaches Depart for Evening Reception
  • 18:45 – 19:45 - Dinner Drinks Reception
  • 20:00 – 23:45 - Conference Gala Dinner
  • 07:30 - 08:15 - Morning Activity
  • 08:30 - 09:30 - Registration
  • 09:30 - 10:30 - Plenary
  • 10:30 - 10:50 - Morning Break
  • 10:50 - 11:50 - Break Out Sessions
  • 12:00 - 13:00 - Break Out Sessions
  • 13:00 - 14:00 - Lunch
  • 14:00 - 15:00 - Break Out Sessions
  • 15:00 - 15:15 - Afternoon Break
  • 15:15 - 16:30 - Closing Plenary

In Person and Virtual Experience

The BUILA Conference will continue to be delivered in a hybrid format to provide members from all around the world the opportunity to participate.

Our digital platform will provide all attendees with the opportunity to engage, learn and network with colleagues, speakers and sponsors. We are thrilled to be expanding our reach once again to include overseas staff in this important event.

We are committed to making your experience a top priority so whether you are going to be joining us in person or virtually, we look forward to welcoming you to Your Conference.