BUILA Council

Lily Rumsey has worked in UK higher education since 2006 and is an accomplished strategic leader with extensive experience shaping internationalisation and transformation agendas across leading UK universities. During this time BUILA has been interwoven into the fabric of that international education career creating spaces to share ideas, learn from colleagues and connect with peers who have become lifelong collaborators.

Lily has deep expertise in international engagement, culture change, and transformational project delivery and has delivered complex change programmes that align global vision with operational delivery.

A committed storyteller and advocate for women’s voices, she promotes a narrative of women leading, unapologetically.

Stuart is the Director of Global Engagement at Edinburgh Napier University, where is a member of the university Senior Leadership Team and leads a team of over 50 staff in 7 countries with responsibility for all student recruitment, widening participation and international partnership development. Stuart has worked in higher education for over 15 years and has gained experience living and working in China as well as spending time at 3 Scottish universities in various internationalisation, recruitment and partnership development functions. Stuart has previously served on Chevening scholarship reading committees as well as being a member of the Scottish Universities International Group committee and the Universities Scotland International Committee. Stuart was elected to the BUILA Executive in 2021 andleads on liaison with the wider Scottish sectorfor BUILA in addition to training and TNE portfolios.

Edward is an international education professional with over 10 years of experience working with and supporting international students and young people. At BUILA, he is the Projects and Events lead, focusing on the sector-wide implementation of the UK Agent Quality Framework and BUILA’s flagship event, the annual conference. 

Edward previously worked as a regional manager at the University of Salford and at INTO as a student services manager in China. Earlier in his career, he had student-facing roles at the Prince’s Trust, the National Citizen Service and on the British Council Active Citizen’s programme. 

Paulina leads marketing and communications at BUILA, overseeing member communications, brand and design, web development, live and virtual events, the Agent Quality Framework programme and website, regional interest groups and the association's annual conferences.

Francis Glover is Director of Global Recruitment at University of Birmingham where he is responsible for the development and implementation of global recruitment, and international student experience strategies. He has also led international recruitment activities at Oxford Brookes University, De Montfort University, and University of Greenwich. Prior to this, he held various positions including working in student experience, study abroad and partnerships, and held market recruitment responsibility in multiple markets whilst working at London South Bank University. 

Alongside his work, he completed a master’s at Kings College London in Education Policy, which focussed on how government policy has impacted international student recruitment to the UK between 1997 and 2019. He has been an elected member of the BUILA since 2023.

Brian Greenwood is currently the Associate Director of International Student Recruitment at the University of Exeter and member of the BUILA Executive. Brian has worked within higher education for more than a decade including roles in admissions, student welfare, immigration, conversion, and recruitment. Brian has a breadth of knowledge from working at institutions in Scotland, the North of England, the South East and the South West. For the last two years, Brian has worked with the BUILA executive focussing on the training schedule, working with the AQF and the conference team.

Following 29 years at the University of Portsmouth encompassing international student recruitment, event management and running a successful summer schools programme, Kim joined the BUILA Support Team in 2023. She is responsible for membership maintenance, administration improvements, and assisting with the conference logistics. 

Cath McLeod is Deputy Director of Student Marketing, Recruitment and Admissions at the University of the Arts London (UAL), where she provides strategic leadership across UK and international student recruitment, marketing, prospective student engagement and admissions.

With more than 25 years' experience in higher education, Cath has held leadership roles across a range of UK universities, developing expertise in international student recruitment, institutional strategy and organisational change. Her current work focuses on the intersection of recruitment strategy, digital transformation, applicant experience and governance, helping to shape a more integrated approach to the prospective student journey.

Cath joined the BUILA Executive Committee in 2025 and is passionate about supporting collaboration across the sector. She has a particular interest in the changing global higher education landscape, international diversification, strategic leadership, and how universities can respond to evolving student expectations, technological change and an increasingly complex policy environment.

She is a strong advocate for sharing practice across institutions and believes that the sector's greatest strengths lie in collaboration, openness and a willingness to learn from one another.