Each member of the BUILA executive committee has a key liaison roles and or area of responsibility. The committee meets bi-monthly.

  • Bobby Mehta, Chair, Lead DfE,OfS, UUKi

    Associate Pro Vice-Chancellor (Global Engagement), University of Portsmouth

    Bobby has worked in higher education since August 1999 when he began working in the Access and Admission Department at the University of Luton (now University of Bedfordshire). He moved to the International Office at Luton in December 2000 and remained there until August 2002 when he moved to Wales as an International Recruitment Officer at the University of Glamorgan, now the University of South Wales. In his time at the University of South Wales he has held a number of positions including: Deputy Head of International Recruitment, Head of International & Business Development in the Faculty of Business and Society, Acting Director of the International Office, Head of Student Recruitment and Head of Enquiries & Admissions and International & EU Recruitment. In April 2017, Bobby moved to the University of Portsmouth to take up the position of Director of UoP Global and in August 2021 Bobby was appointed to the post of Associate Pro Vice-Chancellor (Global Engagement) where he is responsible for: • Strategic Lead and Management of the International Office • International Marketing, Recruitment and Admissions • International Student Support • Student Mobility • International Business Development and Partnerships Bobby has worked with BUILA for over 15 years and he was originally elected to represent Wales on the BUILA Executive Committee in December 2009 and was elected as Chair in July 2019.

    Contact Bobby Mehta
  • Catriona McCarthy, Vice Chair, N. Irish Liaison, Lead UKCISA

    Director of Internationalisation, Ulster University

    Catriona is Director of Internationalisation at Ulster University, where she has responsibility for providing professional leadership of the University’s internationalisation strategy, managing its delivery and related stakeholder engagement. This is a founding Director role and her newly created team has a varied remit that includes recruitment, partnerships, mobility and international student support. Catriona has extensive international experience and has worked in the sector since 2002. Having started her career at Heriot-Watt University, Catriona has also spent time at Aberdeen University as well as serving as Deputy Director, International at the University of Edinburgh where she was involved in the design and delivery of various strategic initiatives, including the establishment of overseas operations. Catriona has a detailed understanding of global education policy, trends and funding mechanisms. She also holds an MA Hons in History and Literature, as well as a professional qualifications in marketing and project management.

    Contact Catriona McCarthy
  • Andrew Bird, Employability, Chair International Marketing RIG, British Council

    Head of International Marketing & Student Recruitment, Bournemouth University

    Andrew has worked in international marketing for over 20 years, 16 of those in the HE sector. Throughout his career he has been fortunate enough to be responsible for many aspects of internationalisation, including recruitment, admissions, partnership setup and delivery (taught and research), CPD/Exec Ed income generation and staff/student mobility (EU and non-EU). In addition, having worked at both modern and research intensive universities he has experience in understanding and supporting the diverse drivers for internationalisation depending upon the priorities and needs of each HEI. Andrew was elected onto the BUILA Executive in 2020.

    Contact Andrew Bird
  • Nancy Cooke, Lead British Council/Study UK

    Associate Director of International Development, University of Salford

    Nancy has over 15 years’ experience in international education, spanning teaching, recruitment and marketing, partnerships and mobility, as well as student support. Her international work has included setting up and supporting regional hubs in India, China and UAE, and previously in Nepal, Colombia and Kenya. Nancy is an advocate for supporting students throughout their student journey and her MBA thesis researched the international student decision making within liberal arts education.

    Contact Nancy Cooke
  • Stuart Easter, Scottish Liaison

    Head of International Partnerships and Student Recruitment, Edinburgh Napier University

    Stuart is the Head of International Partnerships and Student Recruitment at Edinburgh Napier University, where he leads a team of over 30 staff in 5 countries with responsibility for both UK and international student recruitment and partnership development. Stuart has worked in higher education since 2008 and has gained experience living and working in China as well as spending time at 3 Scottish universities in various internationalisation, recruitment and partnership development functions. Stuart has previously served on Chevening scholarship reading committees as well as being a member of the Scottish Universities International Group committee and the Universities Scotland International Committee. Stuart was elected to the Executive in 2021 and leads on liaison with the wider Scottish sector for BUILA.

    Contact Stuart Easter
  • Louise McCarthy, Lead Home Office

    Assistant Director (International Recruitment), University of Sheffield

    Louise has worked in International Higher Education for over 20 years specialising predominantly in international recruitment at two Russell Group Universities, but her experience also includes working at a small and specialised institution covering the full internationalisation remit of recruitment, partnership development and Study Abroad. In her current role at The University of Sheffield, Louise manages a team of regional managers - including staff in China, Malaysia and India - who are responsible for meeting the University's targets for international and EU student recruitment. She also leads on the University's international scholarship portfolio, the management of a large network of recruitment agents and recruitment partnership development with overseas universities, sponsors and pathway providers.

    Contact Louise McCarthy
  • Siobhan Robinson, Welsh Liaison, Conference Team

    Head of International Recruitment , Cardiff University

    Siobhan joined Cardiff University as Deputy Director of the International Office in 2013 before becoming Head of International Recruitment in 2017. Her career in HE began in managing a European funded project providing skills development and training to South Wales SME’s. In 2007 she joined the International Office at Cardiff Metropolitan University (then UWIC) as an International Officer covering South Asia and Africa, then as Senior International Officer before taking on the management of the international recruitment function as International Strategy and Marketing Manager. Siobhan was elected onto the Executive in November 2019 and leads on liaison with the wider Welsh sector for BUILA.

    Contact Siobhan Robinson
  • Paulina Day, Marketing and Communications Lead

    Paulina worked as Regional Manager of North American student recruitment and Summer Programmes before setting up a US focused digital marketing consultancy, Friesland Collective. In her role as Managing Director, Paulina consults universities on entry to market, UG and PG lead generation, staff training and development. As BUILA's Marketing and Communications Lead, Paulina leads on CRM Communications, Web Development, Brand Design, Virtual Events, Member Engagement, External Stakeholder Engagement, Regional Strategic Marketing & Communications Groups (Europe, South Asia), Annual Conference Planning, Study UK Digital Steering Group, and our Regional Interest Groups (Africa, China, Europe, India, Latin America, MENA, North America, South East Asia, International Marketing).

    Contact Paulina Day
  • Lizzie Osbourne, Membership & Training Lead

    Lizzie has worked in the International Higher Education sector for almost a decade, the majority of which was spent covering recruitment in SE Asia for the University of Southampton. She also has experience of living overseas herself, having worked and studied in France, Spain and Portugal. Lizzie joined the BUILA team in March 2022.

    Contact Lizzie Osbourne
  • Ismat Abu Shihab, Chair Middle East RIG, Co-opt

    Director of Regional Hub, Dubai, University of Bradford , University of Bradford

    Ismat is an IT and Management professional with a strong background in education strategy and higher education performance, first joined University of Bradford in September 2005. In 2015, Ismat moved to become the Director of Regional Hub, Dubai leading strategic students’ recruitment from the Middle East, North Africa, Central Asia, South Asia and South East Asia regions and to support the university wider internationalisation strategy and to further develop the TNE provision in Dubai. Over the past three years, the number of international students joining the University of Bradford has tripled from his regions. With over 15 years of international experience in business and higher education, Ismat established international links with professional industries and education Ministries and the University of Bradford has now a close working relationship with a wide range of key stakeholders, sponsors and cultural offices in London, directly increasing the university profile as well as the number of joint international collaborations. Ismat is a contributor to educational journals and speaks at conferences on the subject of education in the Middle East and North Africa and leads on international initiatives including being the Chair of the Ministry of Manpower, Oman Consortium of 14 UK Universities.

    Contact Ismat Abu Shihab
  • Dalinda Perez, Chair South America RIG, Co-opt

    Deputy Head, International Recruitment, Edinburgh University

    Since 2000, Dalinda has worked in the national and international education arena driving initiatives within the field of international academic relations. Dalinda has a BA Communication Sciences and MA Scriptwriting from Universidad Intercontinental (Mexico)and an MLitt International Business from The University of St Andrews. She has worked at British Council Mexico, the Embassy of Australia in Mexico, UNAM and at the University of Edinburgh since 2012. She was education advisor for the Australia, New Zealand and Mexico Business Council, is member of LATNET for Universities UK, Chairs LARG within Scottish Universities International Group and Chairs BUILA’s Latin America RIG.

    Contact Dalinda Perez
  • Ivar Moller, Co-Chair Europe RIG – Co-opt

    Deputy Director Admissions (UK & Europe), University of St Andrews

    Ivar is the Deputy Director of Admissions (UK and Europe) at the University of St Andrews having worked there for 13 years. Prior to this, Ivar worked at the American Institute for Foreign Study (AIFS) in London followed by 3 years’ teaching English in Japan as part of the Japan Exchange and Teaching (JET) Programme. Ivar graduated from the University of St Andrews in 2003 with an MA Honours Ancient History. In Ivar’s current role he provides expert strategic and tactical advice to the University’s most senior committees and officers in relation to student recruitment and admissions, liaising with academic and professional service staff at all levels of the University. In addition, Ivar works closely with both internal and external stakeholders to align all elements of the student journey, ensuring the applicant is at the heart of everything, while helping lead a team of professionals to deliver on a range of objectives and outcomes. Ivar has joined BUILA as a co-opted joint chair of the Europe RIG.

    Contact Ivar Moller
  • Roshan Walkerley, Co-Chair Europe RIG – Co-opt

    Deputy Head of Student Recruitment (International), Cambridge University

    Roshan leads the international recruitment team at the University of Cambridge, working to recruit to the university’s range of undergraduate and postgraduate courses. Prior to joining the Cambridge Admissions Office, Roshan worked at Cambridge Assessment International Education enhancing the recognition of their international qualifications. He has also worked in student recruitment at the University of East Anglia (UK) where he completed studies in Environmental Sciences including a period of study at Macquarie University, Australia. He has joined BUILA as a co-opted chair of the Europe RIG.

    Contact Roshan Walkerley
  • Shonagh Maak, Lead Agent Quality Framework, Co-opt

    International Recruitment Manager (South and South East Asia), University of Glasgow

    Shonagh has worked with international students since 2008 in a variety of roles across Admissions. Student Services. Accommodation, International Recruitment and Partnerships. She is currently International Recruitment Manager (South and South East Asia) at the University of Glasgow where she leads a team of staff across Glasgow, India, Singapore and Indonesia to grow student enrolments and supports a diverse network of partners from the region. She also leads on the university’s overall agent engagement and management. Shonagh joined Glasgow in 2018 and previously worked at the University of Stirling and INTO Newcastle University. She is the Vice Chair of the Scottish Universities International Group (SUIG) and has recently joined the BUILA committee as Co-Opt Lead Agent Framework.

    Contact Shonagh Maak
  • Jasmine Bual, Training, Co-opt

    Regional Manager, Durham University

    Jasmine has worked within the Higher Education sector since she graduated in 2014, beginning her career at Northumbria University and then moving to Durham University in 2019. Whilst at Northumbria, Jasmine initially worked in UK recruitment before moving into International Recruitment. Jasmine has advised and supported students from all over the world. In her previous role she focused on North American recruitment and is now responsible for managing recruiting and marketing strategies across South East Asia. She also manages the International Officer and strategy for Europe and UK International. Jasmine has previously co-hosted BUILA training sessions and is keen to continue to develop and support training initiatives.

    Contact Jasmine Bual
  • Shamim Ghani, Training, Co-opt

    International Recruitment Manager, UCLAN

    Shamim has been working in the international student recruitment sector for over 20 years. His career has spanned across various strands, including UK HEIs, pathway providers and a London based agency. Having started his career in Africa, he has worked in a huge variety of markets, having created and executed market entry strategies in many. In 2013 Shamim joined Study Group at the University of Huddersfield campus in a sales and marketing role and in 2015 took up the role of Head of International Projects, where he was primarily responsible for agent management, new market entry and strategic recruitment lead for the partnership with Study Group. Whilst in this role he has also been involved in delivering agent management training through BUILA to IO staff. In July 2021 Shamim took up a role with UCLan as the International Recruitment Manager, leading the International Recruitment team along very similar lines. Shamim helped to rationalise the agent network at Huddersfield, introducing several key policy initiatives with regards to agent management, whilst increasing growth year on year from the portfolio. With his unique experience, Shamim has a wider perspective of the landscape and is adept at maximising the business relationship whist maintaining control on investment and quality. His interest in agent management led him to devise an agency efficiency model as part of his MBA dissertation.

    Contact Shamim Ghani

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