Each member of the BUILA executive committee has a key liaison roles and or area of responsibility. The committee meets bi-monthly.
Bobby Mehta, Chair, Lead DfE,OfS, UUKi
Director of UoP Global, University of Portsmouth
Bobby has worked in higher education since August 1999 when he began working in the Access and Admission Department at the University of Luton (now University of Bedfordshire). He moved to the International Office at Luton in December 2000 and remained there until August 2002 when he moved to Wales as an International Recruitment Officer at the University of Glamorgan, now the University of South Wales. In his time at the University he has held a number of positions including: Deputy Head of International Recruitment, Head of International & Business Development in the Faculty of Business and Society, Acting Director of the International Office, Head of Student Recruitment and Head of Enquiries & Admissions and International & EU Recruitment. In April 2017 Bobby was appointed to the post of International Director at the University of Portsmouth where he is now responsible for: • Strategic Lead and Management of the International Office • International Marketing and Recruitment • International Student Support • Student Mobility • International Business Development and Partnerships Bobby was originally elected to represent Wales on the BUILA Executive Committee in December 2009 and was elected as Chair in July 2019.
Andrew Mandebura, Vice Chair, Lead Home Office, UKCISA
Director of International Development, University of Huddersfield
Andrew has been involved in international recruitment since 2003, working at Edge Hill University following graduation. Since 2005 he has worked at the University of Huddersfield in a variety of roles in the International Office covering recruitment, agent management and looking after several recruitment markets. In 2013 he became Director of International Development at Huddersfield and leads all aspects of marketing, recruitment and support for international students within the institution. Andrew joined the executive in September 2014.
Robert Carthy, Lead DIT, TNE, Chair India Regional Interest Group
Director of the International Development Service, Northumbria University
Rob Carthy is the Director of the International Development Service at Northumbria University. He leads a team of over 80 staff based in six locations across the globe, working on the recruitment and admissions of International Students, development of International Partnerships, and student mobility. In addition he has oversight of the University’s Language Centre, delivering in-session and pre-sessional English, as well as credit-bearing modern Foreign languages. Rob joined Northumbria University in 2003 and moved to the International Office in 2005. He has held various roles in the team since then, including Partnerships Manager and Deputy Director, and took over as the Director of International Development in November 2013. He has held executive roles on BUTEX, the UK-Saudi Interest Group, and has worked closely with the BUILA senior team. He was elected onto the BUILA Executive in 2016 and again in 2019.
Nancy Cooke, Lead Regional Interest Groups, NARIC, Conference Team
Associate Director of International Development, University of Salford
Nancy has over 15 years’ experience in international education, spanning teaching, recruitment and marketing, partnerships and mobility, as well as student support. Her international work has included setting up and supporting regional hubs in India, China and UAE, and previously in Nepal, Colombia and Kenya. Nancy is an advocate for supporting students throughout their student journey and her MBA thesis researched the international student decision making within liberal arts education.
Jenny Fernandes, Scottish Liaison
Acting Director External Relations and Marketing, Aberdeen University
Jenny has been working in international education for over 19 years, working at a number of institutions across Scotland before moving to the University of Aberdeen. Having studied and worked in the USA and worked in Japan, Jenny is a passionate advocate for the benefits of international education. At the University of Aberdeen she is responsible for international recruitment and engagement, marketing, engagement and conversion, communications, public affairs and stakeholder engagement. Jenny joined the BUILA Executive in 2018, having previously Chaired SUIG (Scottish Universities International Group) and leads on liaison with the wider Scottish sector for BUILA.
Martin Hookham, Lead GREAT Study UK Strategy, British Council
Head of International Office, University of Sussex
Martin has been working in international education for over twenty years, having started in the private sector at EF International Language Schools in Cambridge, before moving to higher education with the University of Roehampton and currently leading the International Office at the University of Sussex. He has led three offices covering responsibilities which have included international student support, admissions, recruitment, marketing, student mobility and overseas academic partnerships. Martin joined the BUILA executive in 2017 and leads on the co-ordination of the sector’s approach to the GREAT: Study UK campaign.
Martin Maule, Lead Marketing, Support Study UK & British Council
Senior International Marketing Manager, University of Leeds
Martin has been involved in international recruitment for over 17 years, working at a variety institutions in both central service and faculty based roles. After starting out at the University of Leeds in marketing and admissions, he moved to City University London in 2006. He spent nearly 10 years at City working in international recruitment and marketing positions in both the International Office and Business school. From City he moved to the University of Huddersfield where he became Deputy Head of International Recruitment. In 2018 he returned to the University of Leeds and works in the International office as a Senior International Marketing Manager. This is Martin's second stint on the executive after originally joining in September 2014. After being part of the conference team he now leads on marketing and supports the co-ordination of the sector’s approach to the GREAT: Study UK campaign.
Catriona McCarthy, Northern Irish Liaison
Director of Internationalisation, Ulster University
Catriona is Director of Internationalisation at Ulster University, where she has responsibility for providing professional leadership of the University’s internationalisation strategy, managing its delivery and related stakeholder engagement. This is a founding Director role and her newly created team has a varied remit that includes recruitment, partnerships, mobility and international student support. Catriona has extensive international experience and has worked in the sector since 2002. Having started her career at Heriot-Watt University, Catriona has also spent time at Aberdeen University as well as serving as Deputy Director, International at the University of Edinburgh where she was involved in the design and delivery of various strategic initiatives, including the establishment of overseas operations. Catriona has a detailed understanding of global education policy, trends and funding mechanisms. She also holds an MA Hons in History and Literature, as well as a professional qualifications in marketing and project management.
Mohsin Ramzan, Chair Middle East Regional Interest Group, Conference Team
Head of International (London Campus), York St John University
Mohsin has been involved in Higher Education for over ten years, predominantly in the area of student recruitment and marketing (home and international). Mohsin started his career in 2004 on a graduate scheme at the Home Office Immigration & Nationality Directorate (now the UKVI), and by 2005 Mohsin was a fully qualified immigration caseworker based out of Lunar House in Croydon. Mohsin left the civil service in 2006 and joined the Chartered Institute of Management Accountants (CIMA) before embarking on the higher education path with Imperial College Business School. Mohsin was appointed as Head of UEL’s International Recruitment team in 2014 and helped to rebuild UEL’s international profile through an innovative strategy that helped establish the university as a leading recruiter in London for graduate students from the United States. Mohsin was recently appointed as Head of International (London Campus) at York St John university, a new venture based in Barbican London. As well as being a member of the BUILA executive committee, Mohsin is also an active member of London Higher International and has regularly represented the group in high profile lobbying events including last year’s successful House of Commons MP’s event. Mohsin has also made various media appearances over the years including a recent BBC London piece highlighting the significant benefits international students bring to the UK.
Charley Robinson, Chair China Regional Interest Group, Lead UCAS
Head of International Recruitment and Global Opportunities , Goldsmiths UoL
Charley started working in international higher education in 2007, working for the University of Essex managing regional markets including China recruitment and partnerships, and developing outward study opportunities in China. Since 2015 she has worked at Goldsmiths University of London, first as Deputy Head of International Recruitment and then Head of International Recruitment and Mobility covering international student recruitment and marketing, recruitment partnerships, agent management and the global mobility of staff and students. In 2017 she joined the executive as Chair of the China Regional Interest Group and undertakes liaison work with UCAS on international matters.
Robert Skelton Clarke, Lead Training
Senior International Relations Manager, University of Hull
Robert is Senior International Relations Manager at the University of Hull and has over 16 years management experience in international student recruitment, business development and marketing and communications. Robert has actively recruited in West Africa, South East Asia, China and Europe, and occupied a number of management level positions within the University. He is currently responsible for identifying and negotiating large-scale recruitment opportunities through effective engagement with key external stakeholders (agents, sponsors, commercial organisations and government bodies) in support of the University of Hull’s international recruitment ambitions. Robert was elected onto the BUILA Executive in September 2019 and leads on training. Previously he had been co-opted onto the Executive to revise BUILA’s membership engagement strategy.
Ciara Newby, Co-opt Training
Undergraduate Student Recruitment Manager, University of Bath
Ciara has been involved in international education for 15 years, initially as a languages teacher then senior leader in a premium international schools group. Here she oversaw professional development opportunities within the school and supported middle leadership programmes in their family of international schools across the globe. A return to the UK was an opportunity to rethink her next step and having supported students in the decision making process of which country to study in, how to apply to university, and building on her network of international schools, she was motivated to move into international recruitment. Ciara worked as an International Officer at the University of Birmingham, before moving to the University of Bath, where she oversees undergraduate international recruitment. Being able to support BUILA through training and professional development opportunities alongside her day job brings together two themes she is extremely passionate about.
Philippa Collins Robson, Project Manager, OfS, DfE, DIT
Philippa started off her career treading the boards as a dancer but after a quick brush with wildlife at the Nature Conservancy Council, and a brief spell making classic public information films at the Central Office of Information, she switched one type of performance for another; promoting education and training as Director of Marketing and Strategic Planning for the Central London Training and Enterprise Council & Focus London. As a freelance consultant she has continued to work with the key international promotion organisations in London on a number of high profile projects promoting key sectors and bringing major stakeholders together, including the London Universities International Partnership. As BUILA Project Manager, Philippa leads on lobbying, international promotion and partnership activities, and is the BUILA representative on the AGCAS Internationalisation Task Group.
Nanna Pedley, Communication & Training Co-ordinator
Nanna is responsible for BUILA's annual programme of training workshops, managing the website and the membership base, and is part of the Conference Team. She has worked part-time for BUILA since January 2016. During the rest of her time she works as a Higher Education Marketing & Communications Consultant, working on projects for UK higher education institutions as well as EU-funded projects focusing on HE and VET in Central Asia and Asia. Previously she worked for over 10 years at Royal Holloway, University of London in a variety of roles including Senior International Officer and Student Recruitment Digital Engagement Manager.