“Usually the exception, not the norm” – TETR founder on why he ripped up the rule book
Pratham Mittal was a student at a top university but felt disengaged, and he says he wasn’t the only student to feel this way. This frustration led the entrepreneur to build not one but two experiential universities, with his latest venture, TETR College, fast becoming a global brand name in doing things differently.
Mittal tells The PIE News that he was convinced that learning by doing was a more impactful way to gain useful skills, knowledge and know-how. First up was Indian success story Master’s Union, situated in DLF Cyber City, the Canary Wharf of Delhi.
An Indian private university in a competitive market, it has achieved a feat of seeing one-quarter of its students go on to become entrepreneurs, while the other three-quarters can command some of the highest starting salaries in the country for a business school.
Next, after establishing Master’s Union, Mittal launched the concept of moving countries every semester for a global student cohort – developing undergraduate business degree programmes which see students visit seven countries and set up businesses in each one as part of a roaming four-year undergrad.
“The program has a high degree of virality,” shares Mittal, explaining how he has managed to achieve intakes that feature 45+ nationalities in a cohort of 200.
Some viral content success initially has led the college to stick with that strategy. “We work with influencers and creators, usually, and we invite them to the campus, meet with the kids, maybe buy their products, and we say, if you like it, make a video.”
Mittal himself comes from an entrepreneurial family, with parents who set up Lovely Professional University, one of the country’s oldest private institutions. He shared his experience of his parents legacy and his experience of being a judge now, on Indian TV show, Shark Tank, while in conversation.
He also shares why he has chosen Ghana, Dubai, and is exploring China as one of the destinations for TETR College students.
Listen to the full interview here.
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