Ireland: new int’l student campaign launched
Published 31/10/2022
Education in Ireland has launched a new advertising campaign across social media encouraging international students to choose the country as their study destination.
The one-minute video campaign, dubbed The Making of You, has been shared on social media platforms to entice prospective students from around the world.
“We have been working on The Making of You campaign for the last five months and the video is the start of a campaign that will grow across the world over the next 12-18 months,” Giles O’Neill, director of Education in Ireland, told The PIE News.
“Students all expect a world class education, a super course, well aligned with industry with future career potential.
“When you go beyond that and start delving into more of the emotive response to an education, an experience, something life enhancing and full of character building experiences, you really start to tap into something very special,” he continued.
Panning over serene Irish landscapes and various shots of the famous Trinity College Dublin Library, the video shows a young woman experiencing the nightlife as well as university learning, and exploring the rural regions of the country.
The director of the UK and Western Europe at QS, Selma Dröfn Toohey, reposted the video on LinkedIn saying it was a “great new national video to attract international students to study in Ireland”.
“I myself am a very proud graduate of Trinity College Dublin and can attest to the wonderful place Ireland is to study. Well done Education in Ireland,” Toohey said in her post.
“An education in Ireland provides so much more and that is a proposition that we intend to develop”
The video goes on to mention the “world-class” job opportunities that can be found in Ireland, in a “buoyant job market”, featuring companies such as Google, Amazon and LinkedIn – the “envy of countries all over the world”.
The push from Enterprise Ireland, responsible for bringing trade and business to the country, comes after scams and housing issues have been on the rise in recent months, according to reports.
The video explains that while the education is “world class”, Ireland is also good for “more than that” – namely, immersing oneself in the country’s “rich and vibrant culture” and learning things “not just found in books”.
“An education in Ireland provides so much more and that has been developed into a proposition that we intend to develop and build on this project,” O’Neill added.
The campaign has been launched just in time for a virtual fair, which is being held by Education in Ireland on November 2.
“We have a lot planned for this campaign with Irish HEIs, and with our international student ambassadors – student experience being at the heart of it – something that Ireland does well,” O’Neill affirmed.
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