IDP Connect born from Hotcourses in merger

Published 30/01/2019

Hotcourses Group, which since 2017 has been part of IDP Education, has today announced it will now be part of a new arm of the company called IDP Connect.

This move is intended to amalgamate the B2B activities of the two companies, with the client-facing arms of Hotcourses Group coming under the IDP brand, while the student-facing operations remain under the UK-based firm’s banner. The same division will be made at IDP, with client-facing teams coming across to Connect.

“The new division signifies our work to date to provide a seamless journey for our clients”

Since the acquisition of the Group by the ASX-floated IDP, the companies have aimed to “create a seamless journey for students”, combining “digital technologies with face-to-face support” around the world.

IDP Connect will comprise of the Hotcourses Group client relations and marketing teams, which will work with the existing counterpart teams in Australia and around the world. The UK and European teams have already merged. Further collaboration will take place globally over the coming month.

IDP Connect said in a statement that its creation came about from discussions IDP had with the international education sector, from which arose the realisation that a clear and united vision of the firm was needed, to avoid confusion with clients and the industry at large.

“Over the coming months, we’ll work together with our institution clients to better understand and enhance their capabilities using data, insights and our engaged student communities,” IDP Connect’s CEO Simon Emmett said.

“We’ve collaborated as partners to focus on the clear synergies between Hotcourses Group and IDP. The new division signifies our work to date to provide a seamless journey for our clients and students – whether online or face-to-face.

“I would like to personally thank the clients and members of our advisory boards who have taken the time to be a part of this process. Their input has been invaluable and I hope that they see their recommendations and expertise has been taken onboard and adopted throughout this rebrand,” he added.

“We are excited about the next part of the journey in helping university clients achieve their marketing and recruitment goals and connecting students with life-changing educational opportunities.”

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