AIRC research shows agent bonuses crucial

Published 28/05/2018

New research from the American International Recruitment Council claimed to give a fresh insight into what makes an agent-institution relationship work well, with a strong compensation structure and bonus availability shown as an important factor.

The first figures released from AIRC’s survey of 163 institutions and 50 agencies suggest that institutions which pay bonuses to agents are substantially happier with the outcomes compared to those which do not.

Although only 26% of institutions pay bonuses to agents that exceed enrolment targets, there is a 25% increase in the perceived effectiveness of the agency relationship.

Of those which do pay bonuses, 77% replied that they “strongly agree” agencies aid international recruitment, whereas that figure dropped to 52% among those who do not pay extra for achieving better results than expected.

When asked if the agent relationship helped gain qualified candidates, the numbers dropped – but the gap between the answers from the two groups of institutions grew.

Only 15% of institutions that do not pay extra said agents gave them access to more qualified candidates, but 30% more (45% of respondents which pay bonuses) “strongly agree” that agents boost the numbers of qualified candidates.

Furthermore the research carried out by Intead found that the certification of agents played a large role in the end satisfaction of client institutions.

According to the advance results as seen by The PIE News, institutions who utilise the services of AIRC certified agencies were four times more likely to be “very satisfied” with their agent enrolment outcomes.

Among the group of institutions rated “very satified” overall by AIRC and Intead, 50% told researchers that AIRC certification was important when selecting which agent or agency to use.

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